You and your team will always be your most effective storytellers. Implementing strategic narrative starts during development: interviewing key stakeholders gives them a stake in the success of the StoryKernel. The StorySeminar is designed to ensure key stakeholders see their views reflected in the engagement. The StoryGuide then makes breaking the strategic narrative into actionable elements as easy as possible. Finally, Woden’s partnership in StoryAccelerator is built around a series of monthly calls and clear benchmarks for success that create accountability for the change you expect.

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.