Traditional SEO optimizes web pages for keywords, metadata, and backlink volume to drive clicks to a site. AI narrative strategy (often referred to as Generative Engine Optimization or GEO) focuses on positioning your brand as the definitive category authority that AI models quote and recommend. Instead of competing for page-one web traffic, it structures your core story, using precise terminology, verifiable claims, and third-party validation. LLMs synthesize and cite your brand inside zero-click answer summaries.
