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How can storytelling be used in product demos?

Ed Lynes

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Persuasive product demos are about the customer. Sellers can integrate origin stories and customer stories into demos to provide context to product features, and ensure they’re relevant to buyers.

Story-Driven Demos that Dominate
Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.