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Does the Hero’s Journey work for brand stories?

Ed Lynes

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The Hero’s Journey is a narrative arc codified by Joseph Campbell. It’s the structure that’s underpinned many of humanity’s most memorable stories, from The Wizard of Oz to Star Wars to Harry Potter. It’s the inspiration for the StoryKernel framework.

The Hero’s Journey in Your Brand Story
Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.