Are clients required to complete all four phases?

Ed Lynes

May 22, 2025

You are never committed beyond the current phase. Woden’s obligation is to deliver the value, relationship, and impact that makes you want to continue the engagement.

Ed Lynes
Ed is Woden's founder and Chief Storyteller. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.

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