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“How to Marie Kondo Your Brand in 4 Easy Steps!”
While it may be cute to use ‘KonMari’ or ‘Marie Kondo’ as an SEO play, the idea of truly embracing ‘Marie Kondo Your Marketing Strategy’ should be terrifying to all involved.
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The Limitation of Imitation
The importance of authenticity and original storytelling in building trust.
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Bull not Bear: The Economy of Six-Second Brand Stories
Explore how brands can craft impactful, six-second advertisements through concise storytelling techniques that resonate emotionally with audiences.
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FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
Brand Crises and how to be Authentic in your Pivot “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist joke written into The Unbreakable Kimmy Schmidt. Fey not only dismissed the accusations, but lamented the way social…
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Why No One Ever Listens to You
Why brands struggle to be heard in the attention economy and how to rise above the noise
