Category: Sales
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
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Demos that Dominate
In the most efficient sales funnels, the demo comes fairly late; after your prospect has already achieved some level of awareness of your brand by associating it with their pain points and your call-to-action.
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Make Your Origin Story Your Best Sales Tool
A great origin story communicates important truths about the brand’s purpose.
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Elevator Pitches People Love to Hear
For a company seeking a more efficient sales funnel, a tight, compelling, and urgent elevator pitch is among the best investments it can make.
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Businesses Don’t Buy Things. People Do.
Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty
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Sweating Sales? Storytelling Isn’t the Answer.
Why brand storytelling matters most for strategy alignment talent culture and customer experience
