Category: Culture
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From Fresh to Fatal
A strategic narrative is more than just marketing—it’s an operational compass.
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A Story That’s Stalled Out
Instead of chasing short-term fixes like bag fees or assigned seats, Southwest needs to redefine and recommit to its story
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Trust Should Never Be a Core Value
While trust is certainly a key aspect of any essential brand, it is meaningless as a value in and of itself.
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Navigating crises comes down to culture-focused leadership
Mergers and acquisitions are complex in the best scenarios: studies show 70 to 90 percent fail for perfectly non-scandalous reasons.
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That Old Magic Ain’t What it Used to Be
Successful game developers leverage this buzz and their own brand cachet to create a surge of people who pre-order their game, often ensuring a product is profitable before it even hits the streets.
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Perversion of Values
Rather than using its core values to address the problems with its internal culture, Away’s leadership guilted, coerced, and bullied its employees.
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Deadlier Than Cyanide
When a company acts in alignment with its brand promise, it strengthens trust, resilience, and long-term brand equity.
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Serving Up More Than Chicken Sandwiches
How Chick-fil-A’s commitment to service and values contributes to its strong brand loyalty.
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Foosball isn’t a Culture
Superficial perks don’t define company culture; a clear purpose and shared values do.
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Seeking Scale? It’s About People, Not Process
Scaling a business hinges more on investing in people and culture than merely refining processes.
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The World’s Best-Managed Companies Have the Same CEO: Their Customers
Customer-centric leadership is a hallmark of the world’s best-managed companies, leading to sustained success.
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Collaborative Cultures Cultivate the Cheesiest Concepts
Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended simple snack-status to become an undeniable cultural phenomenon. They’ve served as a sartorial muse for Katy Perry and inspired new culinary creations such as a Flamin’ Hot Cheetos bagel…
