Category: Buyer Journey
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How Your Story Unlocks an Efficient Customer Journey
Want to win best-fit customers more easily? Start with your story.
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The StoryKernel: Woden’s Strategic Narrative Framework
Woden’s nine-part storytelling framework is the foundation of an efficient customer journey.
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Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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Making Customers’ Stories Your Own
When you successfully leverage your customer success stories, you transform them into an essential sales tool.
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Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
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Demos that Dominate
In the most efficient sales funnels, the demo comes fairly late; after your prospect has already achieved some level of awareness of your brand by associating it with their pain points and your call-to-action.
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Make Your Origin Story Your Best Sales Tool
A great origin story communicates important truths about the brand’s purpose.
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Elevator Pitches People Love to Hear
For a company seeking a more efficient sales funnel, a tight, compelling, and urgent elevator pitch is among the best investments it can make.
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Just Like Being There
The message of a well-told story can transcend any distance, and overcome the barriers of technology.
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Shaken—Not Stirred
James Bond and the importance of consistency in brand identity and messaging.
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Selling a Story You’re Not Telling
To succeed with resellers and distributors, brands must share more than products — they must share a story partners believe in and pass on.
