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Where Are All the Toys “R” Us Kids?
Deploy an Experiential Retail Strategy to Reclaim the Toys “R” Us Kid “The greatest toy store there is” has decided to shutter 182 outlets across the country — about 20 percent of its total footprint. This isn’t exactly surprising, given the downward fortune of the company year in and year out. This latest effort to…
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Selling Immortality: How Elysium Brands Its Impossible Promise
How Elysium built a science-backed brand story that risks outpacing its actual product
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Actions Speak Louder Than Words
How TD Bank destroyed a beloved brand by failing to live up to its own story
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When Brands Lose Their Way
Why company missteps create better brand stories when culture and audience are put first
