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Mind Over Market
Strategic narratives provide a B2B band with the framework for how to communicate their unique value.
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What’s at Stake in Your Sales Funnel?
Redis used strategic narrative to score a $5 billion valuation
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Why Great Technology Isn’t Enough
Technology doesn’t sell itself—story sells technology.
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Take ‘Em to the Promised Land
Dropbox helps customers see the promise of the mended world through more than compelling case studies.
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Narrow Focus, Broad Impact
By narrowing their focus, brands can achieve a broader impact.
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Why Xerox Died
Xerox didn’t fail because of technology. It failed because it lost its story, while companies like IBM thrived by staying true to theirs.
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Businesses Don’t Buy Things. People Do.
Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty
