B2B Archives

Mind Over Market

Strategic narratives provide a B2B band with the framework for how to communicate their unique value.

Redis used strategic narrative to score a $5 billion valuation

Technology doesn’t sell itself—story sells technology.

For a company seeking a more efficient sales funnel, a tight, compelling, and urgent elevator pitch is among the best investments it can make.

Dropbox helps customers see the promise of the mended world through more than compelling case studies.

By narrowing their focus, brands can achieve a broader impact.

Xerox didn’t fail because of technology. It failed because it lost its story, while companies like IBM thrived by staying true to theirs.

Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty