STRATEGIC NARRATIVE CASE STUDIES
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How Woden Helped Redis Create a $5 Billion Data Juggernaut
From one paying customer to a nearly $5 billion valuation. Redis has built the world's leading NoSQL database. Yet Redis’ attempts to sell an enterprise solution had stalled. Woden helped Redis craft a strategic narrative that supported a winning go-to-market strategy.
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How Woden Positioned Binary Defense to Win in a Commodified Market
$36 million in PE backing. Forrester and Gartner recognition. But unmatched expertise wasn't enough to differentiate Binary Defense. They won early customers thanks to their technical chops. When it came time to accelerate go-to-market they engaged Woden to craft the strategic narrative that transformed them into an essential brand.
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How Woden Helped Peckham Industries Differentiate After 100 Years in Business
Over a century, Peckham Industries has built a portfolio of 12 brands with 1,000 employees and countless product and service lines. When a new CEO came on board, he recognized the need to clarify what made Peckham different. He engaged Woden to develop the strategic narrative that captured "The Peckham Way."
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How Woden Transformed TerraPay's Small Payments Into Huge Growth
TerraPay has built “the leading global payments infrastructure allowing individuals and businesses across 200+ countries to settle any payment instantly." On the heels of a $9.6MM Series A, TerraPay engaged Woden to craft its strategic narrative as the foundation for global expansion. Their StoryKernel helped them double in size—and land a $100MM Series B.
