TELL THE STORY BUYERS WANT TO HEAR
The buying journey has changed. In a world of endless choice customers buy from—and stay loyal to—the brands they see as essential. You’ve invested in your product and your team. Great go-to-market is built on story.
Stories have been used since the dawn of humanity to spread ideas, power causes, and inspire action. Storytelling works because your customer’s brain is hard-wired to respond to it. Story is the Strategy will share how to tell your story the same way.
Download STORY IS THE STRATEGY
STORY IS THE STRATEGY
The gap between a good company and an essential brand is its story. Strategic narrative is a framework for instantly clear positioning, strong differentiation, and customer-centric cultures. It’s understandable and actionable because it comes in the form of a story people want to hear.
Whats inside?
Story is the Strategy will show you how to develop your strategic narrative and leverage it across your customer journey. Learn from our 300+ engagements how to build an efficient customer journey.
01
Defining Your Purpose
At the center of your strategic narrative is its moral: the belief that makes your brand unique. Uncover your purpose and build a customer-centric narrative around it to unlock the potential within your brand.
02
Narrative Frameworks for Growth
Once you have defined your brand story, apply it consistently across your buying journey for efficient growth. Weaving your story into sales and marketing differentiates you from competitors and draws in new customers.
03
Aligning Teams with Story
People buy from you because they believe your brand is credible. Use your strategic narrative to build a culture obsessed with keeping your customer promises. Your team’s ability to live the story is what retains customers.
04
Customer-Centric Messaging
Your story shapes what customers tell their friends about your brand. When you make the customer the hero of your story they want to repeat it—inspiring the type of evangelism even the largest marketing budget can’t buy.
05
Positioning for the Future
Story is the constant that guides your brand in times of change. By defining why you exist and how you deliver value to your customer, your organization gains the agility to respond to the unexpected and shape its own future.
