Author: Woden
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Businesses Don’t Buy Things. People Do.
Why emotional storytelling is essential for driving growth in B2B sales and brand loyalty
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Villains in the Valley: How America’s Innovators Have Lost Their Way
Why Silicon Valley’s arrogance alienates customers and how founders can rewrite their story
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When Brands Lose Their Way
Why company missteps create better brand stories when culture and audience are put first
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The Last of the Greatest Shows on Earth
Why Ringling Bros failed and what it teaches about brand story alignment in a changing world