Author: Woden
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Unlimited Capital Can’t Buy Customer Engagement
Unable to make a case for itself, LIV Golf risks joining the long list of companies with promising products and substantial funding that failed to resonate with consumers.
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The Timeless Tale of Authenticity
Whether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation that is attached to their communication devices, yet refuses to speak to another person on the phone?
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Navigating crises comes down to culture-focused leadership
Mergers and acquisitions are complex in the best scenarios: studies show 70 to 90 percent fail for perfectly non-scandalous reasons.
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Baseball’s Back, As Inconsistent As Ever
When a brand stays true to its core values, it builds sustainability for its customers and target audience.
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Earn Your Lightsaber
Effective partnerships enhance a brand’s own story. In too many instances it replaces it wholesale; a brand must know how to stand on its own before it can truly leverage the power of another.
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Going Retro The Right Way
There’s obvious power in human memories. People find comfort in nostalgia. It can be a deep emotional connection between brands and consumers, and many organizations invest just as much in reviving older brands as they do in predicting new trends.
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The Power Of The Underdog
Customers root for underdogs because they connect with the catharsis of going up against big odds.
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The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are
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Manufacturing Mythology
Plenty of modern businesses operate like prehistory’s early humans: they talk only about literal, physical things—their products—and wonder why such messaging fails to draw in customers at the rate they need to thrive.
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Don’t Slack on Story
Slack demonstrates how a strong brand story can drive product adoption and customer loyalty.
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That Old Magic Ain’t What it Used to Be
Successful game developers leverage this buzz and their own brand cachet to create a surge of people who pre-order their game, often ensuring a product is profitable before it even hits the streets.
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The Company(ies) We Keep
Relationships people form with brands are inextricable from identity
