67 percent of all strategic plans ultimately fail, and 90 percent of organizations fail to execute their strategy. When plans do fail, poor execution gets blamed rather than the underlying strategy. The real problem runs deeper: most strategic plans have no narrative foundation to build from. Without a clear story that defines the market shift the organization exists to address, the working group defaults to iterative, tactical thinking instead of ambitious, customer-centric objectives. Teams build plans that reflect internal priorities rather than the strategy that makes the company different. The StoryKernel gives every working group a common lens to evaluate objectives against before a single goal gets written down.
Learn how to write a strategic plan that actually gets executed
