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Woden’s engagements are designed to do two things: craft your strategic narrative and integrate it into every stage of your customer journey. After we develop the StoryKernel, we work hand-in-hand with your team (or other agencies) to determine the best way to tell the story. If you have a defined go-to-market motion, we can develop storytelling techniques within that, or co-create new approaches based on what was discovered developing the StoryKernel.

Ed Lynes

Ed Lynes
Ed is Woden's managing partner. He is the architect behind the StoryKernel and Woden's proprietary messaging hierarchy. More importantly, he brings Bailey to the office every day.