# Woden: Story Is The Strategy: The Storytelling Framework Trusted by 300\+ Essential Brands

> Sound the same as competitors? Brand story creates clear positioning\. Woden’s strategic narratives guarantee an efficient customer journey\. Learn how\.

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## Pages
- [About](https://storyisthestrategy.com/about/)
- [Contact](https://storyisthestrategy.com/contact/)
- [Privacy Policy](https://storyisthestrategy.com/privacy-policy/)
- [Strategic Narrative](https://storyisthestrategy.com/strategic-narrative/)
- [Clutch's Top Brand Storytelling Agency](https://storyisthestrategy.com/clutch-go-to-market/)

## Posts
- [The StoryKernel: Woden’s Strategic Narrative Framework](https://storyisthestrategy.com/the-storykernel/): Woden's nine\-part storytelling framework is the foundation of an efficient customer journey\.
- [How Your Story Unlocks an Efficient Customer Journey](https://storyisthestrategy.com/customer-journey/): Want to win best\-fit customers more easily? Start with your story\.
- [Defined Messaging Hierarchy: Make Your Story Actionable](https://storyisthestrategy.com/messaging-hierarchy/): When your story is memorable and compelling, it inspires buyers\.
- [The Top 4 StoryBrand Alternatives for B2B Brand Stories](https://storyisthestrategy.com/4-story-brand-alternatives-for-b2b-brand-stories/): StoryBrand is proven and effective for small businesses, service providers, and early\-stage companies looking to establish a baseline of clear, customer\-centric marketing messaging quickly\. The right alternative depends entirely on what your organization needs most right now\.
- [How to write a strategic plan that unlocks your company’s potential](https://storyisthestrategy.com/how-to-write-a-strategic-plan-that-unlocks-your-companys-potential/): With 67% of strategic plans failing, true execution requires narrative clarity\. Anchoring your roadmap in a clear brand story ensures your corporate goals drive daily action instead of collecting dust on a shelf\.

## News
- [StoryEngine 2\.0: The Context Layer Your AI Models Need](https://storyisthestrategy.com/news/storyengine-2-0/): The new StoryEngine solves a limitation faced by every AI model: lack of context\.
- [StoryEngine: The First AI That Transforms Narrative Drift into Consistent Storytelling](https://storyisthestrategy.com/news/storyengine-the-first-ai-that-transforms-narrative-drift-into-consistent-storytelling/)
- [Innoviti Raises $8\.3MM Series E Round](https://storyisthestrategy.com/news/innoviti-raises-8-3mm-series-e-round/)
- [LASSO raises $5MM Series A](https://storyisthestrategy.com/news/lasso-raises-5mm-series-a/)
- [Stensul Raises $34\.5MM Series C](https://storyisthestrategy.com/news/stensul-raises-34-5mm-series-c/)

## Videos
- [StoryEngine: Product Overview](https://storyisthestrategy.com/videos/storyengine-product-overview/)
- [StoryEngine New User Guide](https://storyisthestrategy.com/videos/storyengine-new-user-guide/): The knowledge that makes your brand different lives in the heads of a handful of senior people\. The StoryKernel extracts it, builds your strategy, your ICP, and your positioning into a precise narrative that gives StoryEngine the context it needs to produce output that is uniquely and unmistakably yours\.

Every other AI tool starts from zero\. StoryEngine starts from your story\.
- [StoryEngine \(Beta\): Product Demo](https://storyisthestrategy.com/videos/storyengine-beta-product-demo/): StoryEngine is Woden’s AI copilot designed to turn strategic narrative into daily execution\. Trained on a company’s StoryKernel and Messaging Hierarchy, it brings the right story into real moments, from sales outreach to leadership decisions\. StoryEngine closes the gap between strategy and behavior, ensuring teams stay aligned as they move faster\. It transforms story from a documented idea into an operating system for growth\.
- [How BMA Banking Systems Became an Essential Brand](https://storyisthestrategy.com/videos/bma-testimonial/): BMA Banking Systems engaged Woden to align their team around a common purpose and a common story\. The result? Doubling the pipeline for an essential brand\.
- [Growth Vertical: Accelerate B2B Startup Growth with Your Story](https://storyisthestrategy.com/videos/growth-vertical-accelerate-b2b-startup-growth-with-your-story/): Managing Partner Ed Lynes joins the Growth Vertical Podcast to talk about Woden's strategic narrative for Paccurate\. Strategic narrative is a powerful tool for B2B startups as they come to market: it makes the case for change from the status quo and is the foundation of an efficient customer journey\.

## FAQs
- [How do you use a strategic narrative to move upmarket in SaaS?](https://storyisthestrategy.com/faqs/how-do-you-use-a-strategic-narrative-to-move-upmarket-in-saas/)
- [How do you build a strategic narrative for a B2B SaaS company?](https://storyisthestrategy.com/faqs/how-do-you-build-a-strategic-narrative-for-a-b2b-saas-company/)
- [How do you position a cybersecurity company in a crowded market?](https://storyisthestrategy.com/faqs/how-do-you-position-a-cybersecurity-company-in-a-crowded-market/)
- [How do you build a brand narrative for a managed service provider?](https://storyisthestrategy.com/faqs/how-do-you-build-a-brand-narrative-for-a-managed-service-provider/)
- [How do you align a manufacturing sales team behind one consistent message?](https://storyisthestrategy.com/faqs/how-do-you-align-a-manufacturing-sales-team-behind-one-consistent-message/)

## Case Studies
- [Bush Hog](https://storyisthestrategy.com/case-studies/bush-hog/): Bush Hog's brand is legendary\. But competition from imitators caused confusion in the dealer channel and with customers\. Woden built their StoryKernel around a position that has defined Bush Hog as a category leader: "If it doesn’t say Bush Hog, it just won’t cut it\."
- [Revive Health](https://storyisthestrategy.com/case-studies/revive-health/): Revive Health brought together three brands and 3,700 customers into one whole person care platform\. Woden helped Revive craft one unified story for the brand to reach 20 percent year\-over\-year growth\.
- [Redis](https://storyisthestrategy.com/case-studies/redis/): From one paying customer to a nearly $5 billion valuation\. Redis has built the world's leading NoSQL database\. Yet Redis’ attempts to sell an enterprise solution had stalled\. Woden helped Redis craft a strategic narrative that supported a winning go\-to\-market strategy\.
- [Terrapay](https://storyisthestrategy.com/case-studies/terrapay/): TerraPay has built “the leading global payments infrastructure allowing individuals and businesses across 200\+ countries to settle any payment instantly\." On the heels of a $9\.6MM Series A, TerraPay engaged Woden to craft its strategic narrative as the foundation for global expansion\. Their StoryKernel helped them double in size—and land a $100MM Series B\.
- [Newcastle Systems](https://storyisthestrategy.com/case-studies/newcastle-systems/): Newcastle Systems built its brand on finding productivity in unexpected places\. But after rapid growth during COVID\-19, Newcastle needed new positioning to drive further expansion\. Woden helped them become "The Human Element of Automation\."

## Employees
- [Jon Harris](https://storyisthestrategy.com/employees/jon-harris/)
- [Alex Conner](https://storyisthestrategy.com/employees/alex/)
- [Anya Reiser](https://storyisthestrategy.com/employees/john-dos-anderson/)
- [Ed Lynes](https://storyisthestrategy.com/employees/camilla-duarte/)
- [Miles Fortner](https://storyisthestrategy.com/employees/miles-fortner/)

## Jobs
- [Account Executive](https://storyisthestrategy.com/jobs/account-executive-2/)
- [Senior Brand Storyteller](https://storyisthestrategy.com/jobs/account-executive/)

## Categories
- [Strategy](https://storyisthestrategy.com/category/strategy/)
- [Brand](https://storyisthestrategy.com/category/brand/)
- [Customer Experience](https://storyisthestrategy.com/category/customer-experience/)
- [Marketing](https://storyisthestrategy.com/category/marketing/)
- [Innovation](https://storyisthestrategy.com/category/innovation/)

## Tags
- [\#netflix](https://storyisthestrategy.com/tag/netflix/)

## News Categories
- [Clients](https://storyisthestrategy.com/news-category/clients/)
- [Fundraise](https://storyisthestrategy.com/news-category/fundraise/)
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- [Press](https://storyisthestrategy.com/news-category/press/)
- [Product](https://storyisthestrategy.com/news-category/product/)

## Video Categories
- [Podcast](https://storyisthestrategy.com/video-category/podcast/)
- [Demos](https://storyisthestrategy.com/video-category/demos/)
- [Testimonials](https://storyisthestrategy.com/video-category/testimonials/)
- [Webinars](https://storyisthestrategy.com/video-category/webinars/)

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