The Storytelling Framework Trusted by 300+ Essential Brands

CONVERT PROSPECTS INTO CUSTOMERS
INSPIRE CUSTOMERS TO BECOME EVANGELISTS

Is the story about how great you are or how great your customer could be? People buy stories they see themselves in. Customer-centric stories build urgency to move through the sales funnel and excitement to share with others.

Is your value instantly clear to buyers? Or is it buried under a list of product features? Your brand story empowers your customer through positioning that shows them how to unlock their potential with your product and expertise.

Does it take 45 minutes to explain what you do? And people still don’t get it? Strategic narrative provides a simple storytelling framework for even the most technical, innovative or complex product—so buyers understand your value.

THE BRANDS WHO TELL—AND LIVE—
THE BEST STORIES WIN THEIR MARKET

WODEN’S STORYTELLING FRAMEWORK

01

StoryKernEL™

In just six weeks, Woden will uncover what makes you essential. You know your brand has a great story, but when you tell it, people just don’t hear it the way you do. The StoryKernel provides a framework for customer-centric storytelling that buyers want to hear.


02

StoryseminaR

Align your entire team behind one message that works. Your team will embrace your story when they help you create it. StorySeminar shows your team the potential in your narrative and gives them the tools they need to begin sharing it consistently with buyers.


03

StoryguidE™

Share the perfect story with the right audience at the ideal time. Your story is the foundation of an efficient customer journey. StoryGuide provides you with the stories you need to pull buyers in and through each stage of your funnel. Right message, right buyer, right time.


04

StoryAcceleratoR

You deserve to be your brand’s best storyteller. We will coach your team on how to use the StoryGuide every day. StoryAccelerator gives your team the confidence, support, and Artificial Intelligence tools to bring your story to life. Reach your potential.

TELL A BETTER STORY IN 5 MINUTES

       Share your website.
Woden will send you a video with three ideas for your narrative.