You know your brand is valuable. The StoryKernel guarantees others See You the Same Way.
Customer acquisition costs are up. Conversions are down.
Buyers are harder to reach than ever. Or are they?
Woden’s strategic narrative framework flips your go-to-market motion from push to pull. The right story helps buyers want to take the next step. Woden ensures you get clear on your strategy, define your ideal buyer, and grow faster than ever.
WhaT IS THE sToryKernel?
Great product. Committed team. Those advantages mean little without the right story. People must quickly and clearly understand your value.
The StoryKernel is a strategic narrative that B2B brands use to win more best-fit buyers for less. Watch our video to learn more.
The StoryKernel Transforms Your Buyers Into Believers
Connect With Your Buyer
Is the story about how great you are or how great your customer could be? People buy stories they see themselves in. Customer-centric stories build urgency to move through the sales funnel and excitement to share with others.
Nail Your Positioning
Is your value instantly clear to buyers? Or is it buried under a list of product features? Your brand story empowers your customer through positioning that shows them how to unlock their potential with your product and expertise.
Cut the Complexity
Does it take 45 minutes to explain what you do? And people still don’t get it? Strategic narrative provides a simple storytelling framework for even the most technical, innovative, or complex product—so buyers understand your value.
Woden Crafts a Story Buyers Can’t Wait to Hear & gives You the tools to Scale It
01
StoryKernel™
Your strategic narrative gets you clear on your strategy, your buyer, and the story that will pull them towards your brand. We uncover what makes you different through interviews with your team and your customers. The StoryKernel crafts these insights into a strategic story Woden guarantees will make you a brand customers can’t live without.
The StoryKernel is a customer-centric narrative. It’s built around cost-of-inaction, so your buyer feels urgency to engage with you and asserts what uniquely makes you credible. The story shares how your product and the beliefs it represents overcomes the obstacles buyers face: a clear, compelling story that ensures your value is undeniable.
02
StorySeminar™
Your StoryKernel is the foundation of an entire Messaging Hierarchy. At the StorySeminar, Woden and your team will co-create differentiators, positioning, a mission statement, verbal identity, and narratives that can be used each day. In just a few hours, your team will be ready to tell a consistent story that wins new opportunities.
Your StorySeminar will ensure each person on your team has a stake in your story. Together we’ll develop positioning statements, StoryKernel-aligned mission, vision and values, and a strategy to tell the story across your customer journey. Expect your team to leave the session motivated to share your story with buyers like never before.
03
StoryGuide™
The StoryKernel can be applied dynamically across each stage of the buying journey. Integrating the story into every sales, marketing, product, and customer experience touchpoint creates urgency in buyers eager to learn more. Woden will develop a blueprint for how to tell each of these stories in your StoryGuide.
The StoryGuide includes StoryEngine, an AI that has been trained on Woden’s methodology. StoryEngine understands how to use your StoryKernel to create messaging at scale; when combined with the narratives in your StoryGuide, it gives your team the tools to deliver the right story to the right buyer at the right time, every time.
04
StoryAccelerator™
Your StoryKernel unlocks your team’s potential. Woden will coach and guide your team to become compelling storytellers. We work directly with each individual storyteller to weave narrative into demos, content, outreach, and more. StoryAccelerator will give you the structure you need to never get ghosted by a buyer again.
StoryAccelerator is a series of 90-day sprints. Woden aligns storytelling objectives with your company goals, and actively supports your team in developing the narrative strategy, collaboration, and active storytelling required to achieve them. Alignment with the StoryKernel empowers each person on your team to do more than ever before.
StorySeminar™
Your StoryKernel is the foundation of an entire Messaging Hierarchy. At the StorySeminar, Woden and your team will co-create differentiators, positioning, a mission statement, verbal identity, and narratives that can be used each day. In just a few hours, your team will be ready to tell a consistent story that wins new opportunities.
Your StorySeminar will ensure each person on your team has a stake in your story. Together we’ll develop positioning statements, StoryKernel-aligned mission, vision and values, and a strategy to tell the story across your customer journey. Expect your team to leave the session motivated to share your story with buyers like never before.
StoryGuide™
The StoryKernel can be applied dynamically across each stage of the buying journey. Integrating the story into every sales, marketing, product, and customer experience touchpoint creates urgency in buyers eager to learn more. Woden will develop a blueprint for how to tell each of these stories in your StoryGuide.
The StoryGuide includes StoryEngine, an AI that has been trained on Woden’s methodology. StoryEngine understands how to use your StoryKernel to create messaging at scale; when combined with the narratives in your StoryGuide, it gives your team the tools to deliver the right story to the right buyer at the right time, every time.
StoryAccelerator™
Your StoryKernel unlocks your team’s potential. Woden will coach and guide your team to become compelling storytellers. We work directly with each individual storyteller to weave narrative into demos, content, outreach, and more. StoryAccelerator will give you the structure you need to never get ghosted by a buyer again.
StoryAccelerator is a series of 90-day sprints. Woden aligns storytelling objectives with your company goals, and actively supports your team in developing the narrative strategy, collaboration, and active storytelling required to achieve them. Alignment with the StoryKernel empowers each person on your team to do more than ever before.
300+ BRANDS HAVE USED THEIR STORYKERNEL
TO GROW FASTER, ATTRACT TALENT, RAISE MORE, AND INSPIRE THEIR TEAMS
YOUR STORYKERNEL GUARANTEES:
Best-Fit Customers
Customer-centric stories draw in your ideal customer and filter out the ones who aren’t a fit. Grow faster with people who understand your value.
Efficient Funnels
Messaging tailored to every persona and stage of the buying journey pulls buyers forward. Your story helps customers want to take the next step.
Customer-Led Growth
When people retell your story, it becomes their own. Story-driven growth motions inspire evangelism. Imagine if every customer was your best marketer?
“Woden helped us uncover, define, reframe our strategic narrative. They delivered a rebranded company story with all the tools to tie into our overarching strategy: The Human Element of Automation.”
Kevin Ledversis, VP of Sales | Newcastle Systems
Frequently Asked Questions
You will receive your StoryKernel just six weeks after kickoff. Our engagements have four phases; your StoryGuide could be in your hands in as few as 11 weeks.
The StoryKernel is the foundation of an efficient customer journey. You will communicate your value more clearly to better fit prospects—the right story creates more customers from the same activity.
You should expect to spend about an hour a week working with Woden. The StorySeminar a longer block of time to foster collaboration: three hours for remote sessions and five hours when facilitated in-person.
Woden engagements are flat-fee and priced by phase, so you are never committed to more than the current stage of the work. The StoryKernel starts at around $10,000 and scales based on the size of your team and the scope of your market.
Every StoryKernel engagement is backed by Woden’s guarantee: if we do not uncover what makes your brand essential, we will refund the full fee paid. Additional phases including the StorySeminar, StoryGuide, StoryAccelerator, and StoryEngine are priced separately and build on the foundation the StoryKernel produces.
You are never committed beyond the current phase. Woden’s obligation is to deliver the value, relationship, and impact that makes you want to continue the engagement.
